Mr. Ramarao Velury

Ramarao VeluryMr. Ramarao Velury, Marketing Director, Asabhanu Technical Services

Outstanding Professional Achievements

  • Established a new division and a Brand for PE Pipes Business in Reliance Industries Ltd, an $8bn Globally renowned company. Achieved sale of 8000MTA of PE pipes within 3 years from Zero – against an industry norm of 2000MTA. Total Business Process including manpower recruitment, training, marketing network set-up and adoption to Reliance Business models was set-up
  • Handled around 20 large and technically challenging Projects from Design to Final Commissioning – in both the companies I worked. Projects for Potable Water, Industrial Effluents, Gas Distribution and Irrigation
  • Drawn Specifications/tender conditions for various Institutes to facilitate purchase of PE Pipes to avoid and circumvent rogue sellers
  • Prepared a PE pipe Technical Manual – addressed towards the Indian Consumer
  • Studied the UK National Grid Network of PE pipe Gas Distribution and made relevant notes/recommendations for the Gas Distribution department in Reliance to emulate
  • First to actively encourage New Welding Technologies: Electro fusion for even water supply, by emphasising the advantages
  • Drafted Standards for the Product and Installation Specifications for PE pipe (gas and water) – committee member of Bureau of Indian Standards
  • Initiated and Developed systems on Operation management including supply chain to enable targeted Project delivery – to meet cost, quality and schedule targets in all the organisations I worked

Professional Positions

Year Company Starting Designation End Designation
2009 – till date Asabhanu Technical services, Hyderabad Director – Marketing
2000 – 2008 Reliance Industries Limited, Mumbai General Manager Vice President
1967 – 1982 Polyolefin’s Industries Limited, Mumbai Trainee Engineer Sales Manager


  • Bachelor of Technology (Chemical Engg): Indian Institute of Technology, Mumbai – 1967
  • Bachelor of Science – Osmania University, Hyderabad – 1964

Professional Certifications

  • Diploma in Marketing Management: Bajaj Institute of Management Studies – 1973
  • ISO 9000 Certified Auditor: Lloyd’s Register of Shipping – 1979
  • Certified Project Management Professional

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